Choosing the right keyword for a specific topic or brand requires patience and comprehensive research skills. Keyword researching is a tedious process that needs to be appropriately supervised. But, how to do keyword research?
This process is a vital one in making a practical and feasible Search Optimization Engine (SEO) strategy. This is where the ideas come in and brainstorm on what content to create out of the keywords you have gathered and come up with. Keyword research is the step-by-step procedure in identifying different queries that people are searching and looking for on the internet.
But how do you pick the right keyword?
Once the keyword research process is done, your next dilemma would be choosing the right keyword to ensure your content’s visibility to people in the internet space. If you have fully grasped how to do keyword research, this will be a detailed process you may want to use to identify the right keyword.
- Fully understand the factors of choosing the right keywords for your topic: With the long list of keywords that you came up with, you can rank them and make sure that they have these three factors:
- Relevance: This is where the intent of searching becomes essential. Your keyword, topic or content will only be ranked on top if it meets the searchers’ needs. Wherein you should make your content the best source among everyone. Make your content valuable to attract more viewers.
- Authority: You should make sure that your site is full of informative and helpful insights and ideas.
- Volume: This is measured by monthly search volume or MSV. This factor shows how many interactions, clicks and the number of times users searched you.
- Check if you have a mix of head terms and longtail keywords: if you don’t know the meaning of head terms, it is the keywords or phrases that are relatively shorter and generic. Usually, they are just three words long, depending on the person you’re talking to. While longtail phrases are much longer, it’s essential to keep the balance of these two keyword types to increase their searchability.
- Observe how your competitors rank their keywords: In this aspect, it doesn’t necessarily mean that you should copy the way your competitors rank their keywords. Understand their way of ranking to know and better grasp their target audience. So, you can be different from them. By gaining an edge, you will come up with keywords that are more accessible to searchers.
- You can use cutting down tools for your keywords: Now that you have kept the balance on your content, it’s time to narrow them down and get the most relevant of them all. If you can do it manually, then that’s good but to save more time, you can use tools and applications that’ll help you do this.
The world of SEO is continuous learning. With all the keywords available, there is still so much to be added up. Content creation shouldn’t be stopped then, and there, and information is still evolving as well. So, as a content creator, it is your duty to provide quality content and give searchers information.